Human-Centered Design
vLance Business
Description
vLance Business
Vietnam
Q4/2023
Overview
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
1M+
3K+
9,2B+
Problem
1. Lack of information: One of the core challenges lies in a lack of awareness and understanding of the concept of sustainability. While individuals may hold environmental concerns and values, this does not always translate into purchasing decisions that reflect ethical consciousness or environmental considerations. Consumers often lack access to comprehensive information about the sustainability attributes of clothing items, hindering their ability to make informed choices.
2. Price: Sustainable fashion products, at times, come with a higher price tag compared to their fast fashion counterparts. This pricing gap can deter potential consumers, particularly those with limited budgets, from investing in eco-friendly clothing.
3. Availability: The Limited availability of sustainable fashion options poses another obstacle. Many consumers may desire to make environmentally responsible choices, but a scarcity of sustainable products in the market can hinder their efforts to do so.
Solution
The restructured application now sports a simplified, non-cluttered interface, thereby improving user navigation and access to vital features. An enhanced onboarding approach has led to a 35% increase in the integration of new users. By incorporating options for personalization and customization, user engagement has been enriched, delivering a 25% uptick in user retention rates.
